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Over the past few months, we’ve seen global airlines introduce some unique initiatives to encourage customers to continue flying, generate buzz, and hopefully increase revenue. Some of the techniques included blocking middle seats, disinfecting the planes, eliminating person-to-person interaction (aka meal services), etc.
A few days ago, I wrote about Singapore Airlines’ decision to no longer consider ‘flight(s) to nowhere’ because of financial and environmental concerns. The carrier, instead, announced three new creative ideas with pricing to follow.
Well, Singapore Airlines has now updated their site to include the pricing. Let’s take a look.
DISCOVER YOUR SINGAPORE AIRLINES
Singapore Airlines has announced a “suite of experiences” known as Discover Your Singapore Airlines where the carrier will offer customers three unique experiences. Here were the options:
EXPERIENCE #1: Restaurant A380 @Changi (direct link)
Obviously, this experience is pretty cool concept because customers are able to tour and eat in the world’s largest passenger aircraft.
Just for clarity, this plane is stationary and will not be moving but diners are able to choose from special menus for each cabin class and will receive two complimentary alcoholic drinks, plus unlimited (and complimentary) non-alcoholic drinks.
In addition, diners will receive a limited-edition goodie bag, and additional goodies if they arrive in traditional heritage wear.
- Reservations begin on 12 October 2020 on KrisShop.com
- Experience takes place on two dates; 24 October & 25 October 2020
- Duration: unknown
- Price: (see below)
As you can see, Singapore Airlines gives you the option to pay in cash or redeem miles to eat in the A380 restaurant.
Personally, I would not redeem points as you’re only extracting .6 cents per point and I value Singapore points at nearly double that value.
Additionally, although the carrier posted the prices, no details about the menu can be found. I suspect the meals would also be different between each cabin based on the price but that information was not provided either.
Recognizing this experience isn’t able to booked for another week or so, I trust they’ll update the site again.
$50SGD = $37USD, based on todays exchange
$90SGD =$66USD, based on todays exchange
$300SGD = $220USD, based on todays exchange
$600SGD = $440USD, based on todays exchange
EXPERIENCE #2: SIA’s History Tour (direct link)
This experience is geared more towards history buffs and individuals that want to see what’s “behind the curtain.”
The carrier is offering the experience to tour operation and training facilities, interact with the airline crew / discover more about their training, and get a glimpse into the 70+ year history of the carrier.
Customers (read avgeeks) will also have the opportunity to operate a full flight simulator and sample some of the most popular meals served onboard Singapore Airlines.
Note: Don’t sleep on that last part…meals on Singapore Airlines are amazing!! And if they are amazing at 40,000 feet (which is very difficult to do), imagine how they taste on the ground.
- Reservations begin on 1 November 2020 on KrisShop.com
- Experience takes place over two weekends; 21-22 November 2020 / 28-29 November 2020
- Duration: unknown
- Price: Adult – $32.10SGD (4,012 KrisFlyer miles) and Child (aged 3 to 12 years) – $16.05SGD (2,006 KrisFlyer miles) / ~$23USD & ~11USD respectively, based on todays exchange
Again, I would not redeem points as .6 cents per point fall far below the value that I place on Singapore points.
EXPERIENCE #3: SIA@Home (direct link)
This experience is geared towards “foodies” and those that…well, don’t want to interact with anyone else because we’re in the middle of a pandemic. 😉
In this experience, customers can order a home-dining experience for two created by the world-renowned International Culinary Panel chefs, paired with your choice of wine or champagne (including the option to select a bottle of 2008 Dom Perignon).
The menu includes French, Australian, Japanese and Indian (including a vegetarian options) created for their First Class and Business Class passengers.
For a perfect re-creation of our First Class or Business Class experience at home, purchase the all-inclusive package, which comes with the exquisite tableware and luxurious amenities available exclusively on board our flights.
- Reservations begin on 5 October 2020 on KrisShop.com
- Price: from $288SGD – $448SGD (~$211USD – $328USD respectively, based on todays exchange)
I like Singapores creativity. In a time where countless airlines are attempting to generate revenue yet still flying empty planes, wasting money, and looking at other airlines for their next “brilliant idea,” Singapore is switching it up (and taking the environment into consideration). That’s next level creativity.
As I said in my original post, I’d choose the third option because:
- Option #1, although a cool idea, would be a repeated experience for me. I’ve flown in all their classes and eaten their phenomenal food so, paying for it while remaining stationary doesn’t excite me.
- Option #2, personally, just does not inspire me.
- Option #3 is…as I suspected a bit more than Sun Basket, Blue Apron, or Purple Carrot 🤣 but I understand how many would consider worth it for the unique experience.
I appreciate that Singapore was creative and offered so many options to fit different budgets.
Unfortunately, Singapore has closed their borders so the overwhelming majority of us will not have access to these experiences.
However, if you’re already in Singapore (and you’re somewhat of an aviation geek), shoot your shot!
Which experience would you pick?