Ski Towns and Sunshine: Southwest Shows Luv With New Routes

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This morning Southwest Airlines made a big announcement with several new routes and is showing LUV (pun intended) to the beach, the desert, and to the snow.

Miami, Palm Springs, & Montrose (Telluride)

Southwest will be launching flights to Florida, California, and the Colorado Rockies. More specifically, the carrier announced:

  • Year-round service for Miami (begins Nov. 15)
  • Year-round service for Palm Springs (begins Nov. 15)
  • Seasonal service to Montrose (Telluride) (begin Dec. 19)*

*It’s worth noting that in early August 2020, SWA announced they would also be flying to Steamboat Springs beginning on 19 December 2020.

Southwest plans to start service on 4 new routes from Miami (MIA), including:

  • Baltimore/Washington (BWI): 4 daily flights (in each direction)
  • Chicago Midway (MDW): 1 daily flight (in each direction)
  • Houston Hobby (HOU): 4 daily flights (in each direction)
  • Tampa (TPA): 3 daily flights (in each direction)

Southwest plans to start service on 3 new routes from Palms Springs (PSP), including:

  • Denver (DEN): 1 daily flight (in each direction)
  • Oakland (OAK): 2 daily flights (in each direction)
  • Phoenix (PHX): 3 daily flights (in each direction)

And Southwest also plans to start seasonal service from Montrose (Telluride) (MTJ), including:

  • Denver (DEN): up to three times daily (in each direction)
  • Dallas Love Field (DAL): once daily on weekends (in each direction)


I’m always excited to hear about new developments at Southwest Airlines.

The carrier continues to be creative with routes, forward-thinking in business, and delivers on promises. As weird as it sounds, at what airline are you also receiving all three?

Additionally, Southwest Airlines did not accept the second half of CARES Act money which came in the form of loans and used the “payroll support” to actually subsidize payroll.

Interestingly, the airline has said they have no plans of letting any workers go and plan to continue it’s path of having never had to layoff or furlough any employee in its entire corporate history, at least until the end of the year.

In fact, CEO Gary Kelly has said he’s no longer counting on government aid, and cost cutting will start from the top with Kelly foregoing his salary until the end of 2021, and other senior executives taking a 20 percent pay cut during that time.

C’mon, you have to admit SWA is a cut above the rest.

So, what does you think about the new routes?

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