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It’s no secret that the state of Nevada is extremely dependent on travel and tourism but what happens when tourism is no longer your reality?
Nevada’s unemployment rate is more than 28 percent, the worst-ever unemployment rate in state history and the highest mark in the country.
And no other city has felt the brunt of COVID-19 more than Las Vegas.
OUT WITH THE OLD, IN WITH THE NEW
The hospitality industry in Las Vegas has been pummeled.
The hotels located on the Las Vegas strip has been closed for two months and the state has been feeling the pressure to “reopen.”
It has been rumored that the resorts will reopen on June 4th, however, Governor Sisolak will make an announcement on May 26, 2020.
Despite not having a finalized reopen date, the city is set on enticing travelers to return to the city, have partnered with R&R Partners – the advertising company that brought you the popular “What Happens in Vegas” campaign – and is pitching a new campaign called “Reimagined.”
The ad focuses on what Las Vegas will be like post-pandemic.
“The world has changed, and Vegas is changing with it,” says the narrator in the opening line.
The narrator goes on to say “We’re working to make it more intimate with more space,” however shows a man and woman having a conversation in a an upscale bar, separated by a few inches and a glass of wine.
Let’s take a look at the new video ad…
I’m fascinated with Las Vegas and in the aftermath of this pandemic, I curious to see how it has changed.
It’s hard for me to imagine an experience different than what I’ve experienced before: rubbing shoulders with hoards of tourists, eating at a buffet with hoards of tourists, visiting a casino with hoards of tourists, etc.
I presume occupancy limits will placed on these locations but how do you properly “social distance” when 3 of the 4 largest hotels in the world (by number of rooms) are located in Las Vegas – The Venetian with 7,092 rooms, MGM Grand with 6,852 rooms, and City Center (comprised of Aria, Crystals, The Harmon, Waldorf Astoria, Vdara, Veer Towers) with 6,790 rooms?
What do you think about this campaign? Are you interested in visiting the “more intimate” Las Vegas?